If only given 15 minutes to consume content, 66 percent of men and women would prefer to see something beautifully designed versus something plain and simple. Your website’s design is an important part of your online marketing presence. To build an improved website for your business, you must understand the value of Web Designers Maidstone.

Why web design is important
As you look into redesigning your website, you might wonder the importance to web design. How does it impact your audience as well as your business? Let’s check out five reasons web site design is important.

1. It sets the first impression
When your audience visits your website, it offers them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss from leads because they’ll leave your page for a competitor’s page.

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either encourage them to stick to your page and learn about your business or leave your page and turn to a competitor. A good web site design assists you to keep your leads on your page.

why is website design important

2. It aids your search engine optimization (SEO) strategy
Many web design elements and practices influence the way you publish content on your website, which in turn impacts how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. In case your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility right away.

Aside from how content is published on your website, certain web site design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to said simply, your code should be SEO-friendly.

The best way to ensure proper web design practices (and subsequent internet search engine visibility) is to partner up with a website design agency that knows what they’re doing.

3. It sets the impression for customer service
People can judge how you will treat them by looking at your website. Your design gives them insight concerning the way you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is just like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll supply the impression that you will be open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a small business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you will want friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your brand-new visitors.
4. It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They could view your site as seedy or shady because you don’t have an updated web site design.

Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to satisfy their order.

On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

It’s important to build trust with your audience so they stick to your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

5. Your rivals are doing it
If you desire a reason for why web design is important, here’s a large one: Your opponents are already utilizing website design. If you want to remain in competition with them, you must use website design for your site.

You want your website to stand out from your competition. Assuming you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform much better than your website.

This means you’ll lose leads to your competitors. They’ll attract more brings about their page because their page is more desirable.

Your website’s design can be an opportunity that you can set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You will need that one thing that will make your business stand out from the rest.

Beat the competition with your website design

A well-designed website is an chance of your business to showcase your unique features. You can show your audience why they should choose your business over your competition.

6. It creates consistency
When you’re trying to get new leads for your business, you want to develop your brand. You want your audience to get familiar with your brand so they choose you when they’re prepared to convert. Online web designs are important because they help create consistency across your page.

You need to have the same fonts, styles, and layouts across every page on your website. If you have another design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.

If your website is not consistent, people will bounce from yours to one which looks more professional. Because they build consistency, you retain leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site because of this key element.

7 important elements of quality web design
Now that you know the web design importance, it’s time to get started on taking a look at elements that make a quality design. Here are seven key elements you’ll want to include into your web site design.

1. Solid navigation
When users access your site, they want to access information quickly and easily. If you want brings about stick to your page, you must implement a navigation that is not hard for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they want. In case your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation can help them arrive at the information they need.