You have the brand, the right team, product or service, and you are ready for the World Wide Web. It’s time to believe about how exactly and where you should promote yourself digitally. In the beginning, building an online marketing strategy can seem to be just like a broken puzzle with hundreds of incongruent pieces. It might look complicated and time-consuming, but the result will be worth enough time and effort.
So, where should you start?
Just like with any puzzle it makes the most sense to get started on with a SEO (Search Engine Optimization) strategy-the proverbial corner pieces for just about any digital marketing plan. Not merely will SEO help optimize your workflow, it helps build a base for all the other bits of the marketing puzzle.
If your team lacks SEO know-how or the time and resources to learn and implement an SEO strategy, than you should you should think about hiring an SEO company to manage this process for you. Rushing to launch your site can have disastrous consequences for your business, brand, and customers, so take time to hire real professionals and save some piece of mind.
SEO Techniques to Protect Your Brand
The three pillars of creating a brand’s image will be the content, design and user experience-and each one is closely linked with SEO:
1. Content – but not just any content. You need to promote content that is optimized for relevant keywords, so your brand can become obvious to search engines. In this manner, your brand gets subjected to a numerous users who want for specific products and services the company offers. After you’ve churned out enough regular content, and attracted a steady stream of traffic, your brand may become synonymous with the very products and services you promote. For example, in some parts of the world, cream cheese is known simply as “philadelphia”, like there were no other versions available!
2. Design – once your brand is discovered, you’ll want to greet your online visitors with an organized, nicely designed website. Developing a SEO-friendly website means your site will optimize for speed, visuals, navigation and mobile responsiveness that can help boost your brand’s reputation and prominence browsing engines, and stick to top-of-mind to your audience.
3. UX – similar to the design of the site, you need to think about the overall user experience. How easy is it to navigate your site? Does the website architecture seem to be logical? Could be the UI (user interface) overwhelming, or does it causes you to want to stay on the page? We recommend testing out your site on several users, preferably folks that know nothing about your product and service, to be able to determine what they think.
Grow Your Audience with Search Strategies
Apart from branded searches, you’ll probably want your website and products to be learned in search engines through other non-branded queries. An excellent SEO campaign, encompasses a variety of topics and will help you target prospects in the bottom-line of the sales funnel, but also in the very best and middle-line of the marketing funnel, by encompassing keywords that match all stages of any user’s intent.
One of the top SEO techniques used for boosting audience growth lays in key word research. Finding new long-tail keywords and integrating them into this content, can help you boost both top of funnel leads and bottom funnel conversions. Great content is also more likely to be distributed, and here is the location where the new audience acquisition through SEO and Social Websites comes into play.
Increasing Leads and Conversions on your site using SEO Campaigns
When based on valuable content, including relevant keywords, your SEO strategy can attract more organic and natural traffic to the website, from a highly-targeted audience. This in return will lead to an improved stream of brings about your website, creating more sales and revenue.
Although using SEO lead generation techniques will demand a while before it starts delivering results, this technique can generate a stable stream of sales prospects, unlike the instant leads provided by paid to generate leads strategies.
Outrun the Competition with Smart SEO Analysis
A comprehensive competitor investigation can and will offer an SEO agency with the intel needed to form their digital strategy. It’s important to understand who your competitors is, how they win organic and natural visibility, how their keywords are targeted, and which backlink strategy is performing best. Many of these factors can help your website rise above your competition on search engine results pages.
Backlink and keyword gap analysis-two of the most notable processes utilised in competitor analysis-provide critical data on the weaknesses and strengths of your competition. Both of these studies can help you plan how to outperform your rivals, identify which tactics are performing best in the industry, and how to prioritize your particular SEO tasks so that you can transform your life ranking authority.